Miinto launches 80 min. delivery bringing local shopping to the new level

Online shopping needs to be even easier for consumers, says fashion company Miinto, which will now bring their customer service to the next level by offering express delivery within a maximum of 80 minutes in several major cities. The fast delivery will initially run in Copenhagen, Aarhus, Amsterdam, as well as in several cities in Norway, and there is more on the way.


Earlier this month, Miinto opened a pop-up store in Kronprinsensgade in Copenhagen City Center, which aims to draw attention to Miinto’s concept and partner stores. The temporary concept store will increase the sell-through in the stores associated with the platform by selling the goods through a shop universe on Strøget.


Ever since the latest investor, Bestseller United A / S, became part of the company in November, the focus has been on developing Miinto’s business even more and faster, and realize the company’s big visions and many ideas, with several actions that will help raise awareness around the many benefits of shopping local on Miinto.dk instead of on foreign online websites.


Wants to give customers more options

Miinto’s concept of “shopping locally online” makes even more sense with the offer of express delivery within 80 minutes from local stores. Initially, the concept will be launched in Copenhagen and Aarhus, but the plan is to spread the service as far as possible to the whole country. CEO and founder, Konrad A. Kierklo, talks about the new service:

“The consumers out there want to shop locally, but they are busy and are looking for convenience more than ever. We wish to meet that demand with our latest concept and take our service to a level that our foreign competitors cannot match.”, He explains and continues:

“To us, it is largely about telling consumers about the many advantages of shopping local, and by offering the best service to our many customers. Good service is also about delivery and flexibility, and for this reason we now offer express delivery. We are also happy to announce that there will be more new initiatives this year, which will greatly utilize our unique position with thousands of partners across our markets. ”


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Miinto investing and getting ready for the future

Ambitions continue to grow with Miinto and 2016 has been the year with the most ambitious development strategy to date, and again with a two-digit growth.

Since the start of a new chapter in Miinto’s development with an investment from Heartland (former Bestseller United A / S), Miinto has invested heavily in teams and technology, optimizing existing markets and preparing new ones. The implementation of the new strategy will make the fashion company even more ready for the future.


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Miinto.dk opens up pop up store

Over 70,000 products and more than 2,000 brands. It can sometimes be overwhelming to shop on Danish miinto.dk, but this summer, Miinto invites you inside a physical concept store on Kronprinsensgade, where you can see the styles up close and learn more about the Miinto concept.


Denmark’s largest fashion store

On June 8th, we finally opened the doors of our nice pop-up store located on one of Copenhagen’s best shopping streets, Kronprinsensgade 7. Here you can look at a handpicked selection of season styles for ladies, gentlemen, and kids while enjoying a good cup of coffee and shopping online from Denmark’s largest fashion store on iPads in the pop-up.

“We open this pop up store as it is an obvious opportunity to get even closer to our consumers and raise awareness on the Miinto concept, our wide assortment and our partners, the many fashion boutiques across the country,” says CEO and Founder of Miinto, Konrad A. Kierklo.


Download full press release (DK)