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The world’s best fashion
boutiques in one place

The world’s best fashion
boutiques in one place

We strive to offer the most customer-centric fashion platform on the planet, where users can find the best selection of premium, luxury and hand-picked local brands, specially curated to each individual user’s tastes and needs.

Because that’s how we empower the world’s best dressed people.

The Miinto
model

Unlike most other fashion platforms, we don’t have a warehouse. In fact, we don’t own any clothing at all. Instead, everything you find on Miinto comes from the 1300 boutiques we partner with.

In return, these boutiques get their stock exposed to thousands of global visitors every single day, effectively providing them an important, lucrative new revenue stream at the click of a button.

A simple idea
that grew

Miinto was founded in 2009 by school friends Konrad Kierklo and Mike Radoor as a way to get hold of brands and styles that they couldn’t get in their small home town in Denmark. And that simple idea has remained central to Miinto ever since: To connect fashion conscious consumers with the world’s best boutiques (and vice versa!).

We want brick and mortar boutiques to prosper in the digital age, and by partnering with us, we can ensure that they do.

Grow with us

We’re constantly looking for partners to join us on our growth journey, so if you want to learn more, just click below.

If you’re a bit of a history buff, you might find it fun to see how we got where we are today…

2011
Miinto is founded
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2011
2013
I like your dancing skills
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2013
2015
Wow, that's sexy
Lorem ipsum dolor sit amet, mea ei viderer probatus consequuntur, sonet vocibus lobortis has ad. Eos erant indoctum an, dictas invidunt est ex, et sea consulatu torquatos. Nostro aperiam petentium eu nam, mel debet urbanitas ad, idque complectitur eu quo. An sea autem dolore dolores.
2015
2018
We're now more than 200 employees
Lorem ipsum dolor sit amet, mea ei viderer probatus consequuntur, sonet vocibus lobortis has ad. Eos erant indoctum an, dictas invidunt est ex, et sea consulatu torquatos. Nostro aperiam petentium eu nam, mel debet urbanitas ad, idque complectitur eu quo. An sea autem dolore dolores.
2018