Miinto strengthens the team with well-known fashion profile, Camilla Frank

  • On April 1, Miinto expands the management team with Camilla Frank in a newly created position as Head of Fashion
  • Camilla Frank will strengthen and expand Miinto’s collaboration with partner stores in the premium segment – including abroad


The digital store concept Miinto is experiencing a strong growth, especially in foreign markets. This means, among other things, an increased demand for fashion goods at the exclusive end of the spectrum. Of course, Miinto would like to meet that demand by attracting even more retail partners with premium goods on the shelves. To accomplish this task, Miinto is creating the new position of Head of Fashion, and hiring the strong fashion profile Camilla Frank starting on April 1st.

I am super happy and proud that Miinto can attract a strong profile like Camilla Frank. I am sure that this will be very beneficial for the customer who wants to be inspired and shop even more premium designer goods on Miinto, says CEO Konrad Kierklo.

Camilla Frank comes to Miinto with almost 20 years of experience from fashion, journalism and, last but not least, the retail industry – among others as a long-lasting director and editor of some of Denmark’s and Norway’s largest digital and print media, as well as director of Copenhagen Fashion Week. Throughout the road, it has always been a red thread in Camilla Frank’s career to ensure a strong focus on the end customer:

It has always been crucial for me to create the product that the consumer, and also myself, is missing. I am very excited to work with as strong a brand as Miinto, and to fulfil the enormous potential and demand that Miinto is already experiencing on designer goods. Goods that Miinto’s customers can invest in and enjoy for years, says Camilla Frank.


Coming to a Miinto in growth

Since the beginning of the year, performance has been strong for Danish Miinto, which for the time being conquers market shares in seven countries. The number of partner stores offering their hand-picked and personally selected fashion favourites through Miinto’s platforms is growing daily, and Miinto is now collaborating with more than 2,400 partners across Europe. Last week, Miinto also announced the acquisition of a major Polish competitor, as well as German Burda Principal Investment as new investor.

The majority of Miinto’s revenue comes from abroad, and all of our largest partners receive a significant share of their revenue from exports across our markets. In addition, we are experiencing an increasing demand for, among other things, premium products, especially from our export markets. Of course, we must meet both customers and partners’ wishes, and therefore the premium segment will in the future be a business area prioritised even more for Miinto, says Konrad Kierklo.


Download full press release (DK)

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