After its success in Denmark, Norway, and Sweden, Miinto launches its fashion platform in the Netherlands. As of today, more than eighty Dutch boutiques can be found online on Miinto.


The Miinto network is composed of the leading independent fashion shops in the Netherlands and offers more than 400 high-quality fashion brands, such as Scotch & Soda, Tommy Hilfiger, or G-Star.
Miinto is a concept for entrepreneurs by entrepreneurs that provides independent fashion shop owners a way to compete with the big players in the market. It combines the convenience of the internet and the expertise of shop owners that have been working in the fashion industry their entire life. They know exactly what their customers want.
Sander Brackel, Marketing Manager for Miinto Nederland: “Our business model gives consumers access to the top brands and unique products that one might find in the best fashion boutiques. This awesome jacket you saw at your favorite shop and can’t get out of your mind, you can now purchase from the same shop but online. The entire process from ordering to delivery at your doorstep will be dealt with in the same professional manner as they are used to from the established online retailers.”


About Miinto
Miinto was launched in Denmark in 2009. The past few years, Miinto was successfully launched in the Norwegian and Swedish market. The Netherlands will be the fourth country for Miinto. Miinto Holding generated a revenue of 50 million euros for its partner fashion retailers. It is aiming to become active in other European countries in the coming years. has its office in Amsterdam, the heart of the Dutch fashion industry.

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