Hype Index

Welcome to the

The Miinto Hype is your new, quarterly ranking and forecast of Europe’s most popular and best selling fashions brands and products.

More than 8 million fashion conscious consumers visit Miinto each month to browse and shop more than 4.000 brands making Miinto one of Europe’s biggest digital fashion destinations.

With data from more than 2000 boutiques, 14000 brands and deep access to search data on Google, we have unique insights into what today’s fashion savvy consumers are searching for.

The Miinto Hype Index will therefore provide you with a compact, up to date report of the most popular brands, products and topic that define the fashion industry today.

Female

Find out the key brands and items that women across Europe have been purchasing on Miinto in Q4, 2021.

Q4, 2021

Women’s top 20 brands

Global

1. Balenciaga

2. UGG

3. Woolrich

4. Saint Laurent

5. Dr. Martens

6. Marc Jacobs

7. Ganni

8. Parajumpers

9. Moncler

10. Max Mara

11. Golden Goose

12. Alexander McQueen

13. Pinko

14. Elisabetta Franchi

15. Michael Kors

16. Chloé

17. Canada Goose

18. Burberry

19. Marni

20. Gucci

Scandinavia

1. UGG

2. Ganni

3. Balenciaga

4. Marni

5. Marc Jacobs

6. Moncler

7. Mulberry

8. Dr. Martens

9. Saint Laurent

10. By Malene Birger

11. Parajumpers

12. Gestuz

13. Michael Kors

14. Colmar

15. Gucci

16. Samsøe Samsøe

17. Moon Boots

18. Moose Knuckles

19. Canada Goose

20. Burberry

Benelux

1. Woolrich

2. Balenciaga

3. Elisabetta Franchi

4. Hogan

5. Parajumpers

6. Dr. Martens

7. Liu Jo

8. UGG

9. Marc Jacobs

10. Saint Laurent

11. Off White

12. DWRS

13. Pinko

14. Max Mara

15. Alexander McQueen

16. Fabienne Chapot

17. Isabel Marant

18. Michael Kors

19. Chloé

20. Canada Goose

Germany

1. Woolrich

2. Herno

3. Balenciaga

4. Max Mara

5. Moncler

6. Chloé

7. Canada Goose

8. Dr. Martens

9. UGG

10. Blauer

11. Saint Laurent

12. Moose Knucklers

13. Alexander McQueen

14. Bottega Veneta

15. Max Mara Weekend

16. Parajumpers

17. Mou

18. Golden Goose

19. Balmain

20. Prada

Poland

1. Pinko

2. Saint Laurent

3. Alexander McQueen

4. Balenciaga

5. Elisabetta Franchi

6. Burberry

7. Max Mara

8. Dolce & Gabbana

9. Isabel Marant

10. Moe

11. Liu Jo

12. Gucci

13. Marc Jacobs

14. Prada

15. Balmain

16. Casadei

17. Moncler

18. Golden Goose

19. Jacquemus

20. Max Mara Weekend

South Europe

1. Golden Goose

2. Veja

3. Elisabetta Franchi

4. Premiata

5. Pinko

6. Mou

7. Liu Jo

8. Autry

9. Woolrich

10. Off White

11. Chloé

12. Michael Kors

13. Hogan

14. Dr. Martens

15. Zadig & Voltaire

16. Ash

17. Aniye By

18. Jacquemus

19. Alexander McQueen

20. Dolce & Gabbana

Trending themes

Neo-Prep

Simple silhouettes and last-a-lifetime pieces. Drawing on both streetwear and heritage wear, a unique era is born in both female and male fashion, as comfy is now chicer than ever. Timeless trench coats and oversized blazers are the new go tos. Style with midi skirts, crisp shirts, ballerinas, and knitted vests, together blurring the lines between work and casual wear. Layer a simple white on white or add earthy tones. Mix sand and khaki or taupe with a creamy white. Neo-prep is more casual and comfortable while keeping the timeless and conservative spirit alive.

Y2K Revival

Also known as the “Emo 2.0”- with a dash of butterflies and neon colors. Low-rise jeans and cargo pants. Nostalgic dressing with a hint of “pop-punk”. It is all about “aesthetics” and that DIY feeling. Mini shirts, mini skirts, and mini heels. Wide leg jeans, chunky sneakers, and denim on denim. Top it with sunglasses of tinted lenses and rhinestone-everything. A vibrant palette of bright colors such as bubblegum pink, arctic blue, and bright red. Filled with nostalgia for a simpler time, blending pop culture and tech advancements of the late ‘90s and mid-2000s.

More is merrier

There is always an occasion to celebrate. Color blocking, beads, and shimmer. This trend is only stealing the very best from every decade. Style your colorful, fringy mini dress with your homemade crochet bag and a pair of chocolate brown pumps. Get your shine on with some metallic spangle in gold or silver or maybe go for that super-sheer look. Bold shoes, daring cuts, oversized accessories, and boxy suits. Raspberry and cerulean blue mingled to a delicious effect. Also, don’t be afraid of that highlighter neon. There are few rules, few limits. Daring is caring.

Q4, 2021

Women’s most popular products

Global

Marc Jacobs
The Snapshot DTM Bag

Dr. Martens
Jadon Boots

Rains
Puffer Coat

UGG
Classic Mini II Boots

Woolrich
Boulder Parka

Balenciaga
Speed Sneakers

Marni
Trunk Shoulder Bag

Max Mara
Mango Coat

Ganni
Loafers

Colmar
Jacket

Moon Boots
Low Boots

Ganni
Parka

Scandinavia

UGG
Classic Mini II Boots

Rains
Puffer Jacket

Juicy Couture
Classic Velour Del Rey Sweatpants

Marc Jacobs
Snapshot DTM Bag

Dr. Martens
Classic Mono Boots

Dr. Martens
Jadon Boots

UGG
Classic Clear Mini Boots

Samsøe Samsøe
Sera Coat

Alexander McQueen
Oversized Sneaker

Marni
Trunk Bag

Axel Arigato
Marathon Sneakers

Mulberry
Small Darley Shoulder Bag

Benelux

Dr. Martens
Classic Mono Boots

Marc Jacobs
Snapshot DTM Bag

Dr. Martens
Classic Mono Boots

Balenciaga
Triple S Sneaker

Marc Jacobs
Logo Strap Snapshot Bag

Hogan
Hyperactive Sneakers

Balenciaga
Hourglass Handbag

Balenciaga
Speed Sneaker

Alexander McQueen
Oversized Sneaker

UGG
Classic Mini II Boots

Coach
Tabby Bag

Saint Laurent
Envelope Satchel

Male

Find out the key brands and items that men across Europe have been purchasing on Miinto in Q4, 2021.

Q4, 2021

Men’s top 20 brands

Global

1. Dsquared2

2. Woolrich

3. Off White

4. Stone Island

5. Moncler

6. Moose Knuckles

7. Parajumpers

8. Canada Goose

9. Palm Angels

10. Balenciaga

11. Alexander McQueen

12. The North Face

13. Philipp Plein

14. Axel Arigato

15. Kenzo

16. Dolce & Gabbana

17. Balmain

18. Burberry

19. Golden Goose

20. Peuterey

Scandinavia

1. Moncler

2. Dsquared2

3. Moose Knuckles

4. Parajumpers

5. Palm Angels

6. Stone Island

7. Canada Goose

8. Balenciaga

9. Off White

10. Axel Arigato

11. Kenzo

12. Philpp Plein

13. The North Face

14. Woolrich

15. Balmain

16. Alexander McQueen

17. Burberry

18. Carhartt Wip

19. UGG

20. Nike

Benelux

1. Dsquared2

2. Woolrich

3. Stone Island

4. Off White

5. Parajumpers

6. Palm Angels

7. Peuterey

8. Canada Goose

9. Balenciaga

10. Moose Knuckles

11. Hogan

12. Moncler

13. Filling Pieces

14. Burberry

15. Alexander McQueen

16. Nike

17. Autry

18. The North Face

19. Dolce & Gabbana

20. Givenchy

Germany

1. Woolrich

2. Dsquared2

3. Moose Knuckles

4. Canada Goose

5. Off White

6. Balenciaga

7. Blauer

8. Moncler

9. Stone Island

10. Palm Angels

11. Autry

12. The North Face

13. Parajumpers

14. Alexander McQueen

15. Dolce & Gabbana

16. Balmain

17. Axel Arigato

18. Saint Laurent

19. Givenchy

20. Acne Studios

Poland

1. Dsquared2

2. Dolce & Gabbana

3. Alexander McQueen

4. Off White

5. Philipp Plein

6. Moncler

7. Balenciaga

8. Balmain

9. Saint Laurent

10. Kenzo

11. Palm Angels

12. Givenchy

13. Prada

14. Burberry

15. Gucci

16. Canada Goose

17. Versace

18. Nike

19. The North Face

20. Stone Island

South Europe

1. Golden Goose

2. Premiata

3. Dsquared2

4. Off White

5. Veja

6. Autry

7. Stone Island

8. K-way

9. Hogan

10. Philippe Model

11. Barbour

12. Herno

13. Blauer

14. Kenzo

15. Palm Angels

16. Nike

17. Dolce & Gabbana

18. The North Face

19. Woolrich

20. Balmain

Q4, 2021

Men’s most popular products

Global

Global

Woolrich
Barrow Parka

Balenciaga
Speed Sneakers

Palm Angels
T-shirt

Peuterey
Jacket

Moose Knuckles
Parka

Moncler
Jacket

Rains
Coat

Karhu
Sneakers

Balenciaga
Track Sneakers

Off White
Hoodie

Parajumpers
Jacket

Alexander McQueen
Oversized Sneakers

Top 20 brands forecast

Based on our data, these will be the biggest top brands this spring.

Women
Men

Women

1. Balenciaga

2. Gucci

3. Marni

4. Ganni

5. Saint Laurent

6. Isabel Marant

7. Moncler

8. Chloé

9. Jacquemus

10. Marc Jacobs

11. Elisabetta Franchi

12. UGG

13. Alexander McQueen

14. Isabel Marant Étoile

15. Pinko

16. Balmain

17. Golden Goose

18. Veja

19. Axel Arigato

20. Autry

Men

1. Balenciaga

2. Stone Island

3. Moncler

4. Palm Angels

5. Alexander McQueen

6. Dsquared2

7. Valentino

8. Parajumpers

9. Ami Paris

10. Balmain

11. Burberry

12. Versace

13. Golden Goose

14. Axel Arigato

15. Saint Laurent

16. Veja

17. Acne Studios

18. Givenchy

19. Nike

20. Dolce & Gabbana

Shop all brands here!

Belgium
China
Denmark

Finland
France
Germany

Italy
Norway
Poland

Spain
Sweden
Switzerland

The Netherlands
United Kingdom

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