Sustainability & CSR

Fighting overproduction in the fashion industry

The fashion industry is sadly one of the most polluting of all, a rampant issue notably fuelled by excessive production and waste.

About 30% of all clothes produced are never sold, and the price is paid by our planet and the independent fashion boutiques who are left with excess stock as they struggle to sell out their inventory before consumers have moved on to the next trend.

We want to make use of the existing resources by connecting customers with the local shops that already have the products in stock, instead of asking the brands to produce even more stock. Our goal is to pave the way for a more forward-looking and eco-conscious fashion industry by minimizing over-production and keeping local physical stores alive and thriving.

Who would want a city without small local businesses? 

In a globalized and hypercompetitive world, we stand for local.

  • We see that overproduction of fashion clothes is a problem in all markets and it simply makes no sense for us why consumers in a local market should buy their goods in a foreign webshop when the products are available locally in physical boutiques. By gathering the best local stores in a country, we can show a very wide and strong selection of the best national and international brands, while ensuring that the physical stores are still there tomorrow.

    Konrad A. Kierklo
    Konrad A. Kierklo Founder, Miinto

Our journey towards improving the sustainability of our packaging

The journey towards more sustainable packaging is an ongoing one, but a goal to which Miinto is deeply committed. We are constantly exploring new ways to reduce our ecological footprint and are committed to innovating and searching for new, more sustainable packaging alternatives.

Eco-friendly packaging is a central piece of Miinto’s commitment to building a more sustainable future for the fashion industry.

As we grow bigger and send an increasing number of packages every year, it became a priority for us to switch to environmentally conscious shipping materials and to find solutions to reduce, reuse and recycle our packaging.


Miinto shipping boxes

We use boxes that are FSC certified, which means that they are made of cardboard coming from responsible sources: well-managed forests, recycled material, or controlled wood.

The FSC certification is one of the world’s most respected forest certification schemes, with certificates issued in all forest types around the world. Using FSC certified cardboard is currently the best way to ensure that our activities do not cause deforestation and degradation.

All our boxes are designed to be easily reusable by the customer for returning products if necessary, therefore, reducing packaging waste.


Miinto shipping bags

In 2018, we decided to switch from virgin plastic bags to bags made of 60% Post-Consumer Recycled material (PCR). The PCR bags are recycled packaging made of used films.

Taking eco-friendly packaging a step further, in 2019, we are moving away from fossil plastics and shifting all orders of shipping bags to green bioplastics. Our new shipping bags are certified “I’m green”.  They are bio-based, made of at least 86% sugar cane and are 100% recyclable.

Grown on sustainable lands in Brazil, the sugar cane is transformed into ethanol that is used to create a ‘green’ polyethylene. Shipping bags made from sugar cane are an ecological alternative to regular plastic bags and the latest innovation under the green alternatives.

As an added bonus, sugar cane requires little water to grow and the crop even absorbs CO2, making bioplastic bags carbon-free, if not carbon-negative.


Our partnership with Red Cross

We believe in creating a more sustainable and equal world – for everyone. Miinto now collaborates with Red Cross to help people in need. When shopping on Miinto, you have the option to donate an amount of your choosing to one of their numerous projects across the globe. All funds collected are entirely donated to the Danish Red Cross.

Go to the Red Cross website to read more about their current projects.

were donated to Red Cross in 2017 & 2018

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